Antionette Carroll

Hospitality Design: What I've Learned

Antionette Carroll, president and CEO of Creative Reaction Lab, founded her St. Louis-based nonprofit after the Ferguson uprisings in 2014. She describes herself as a social entrepreneur; equity designer; and diversity, equity and inclusion specialist, and her mission is more important now than ever. Carroll is building a movement dedicated to highlighting youth-centered Black and Latinx voices in an effort to create actual systemic change. Here, she shares her inspiring journey from doing living room craft hours with her grandmother as a child to losing her 13-year-old brother to gun violence, which led her to conceive Creative Reaction Lab, a creative problem-solving process that gives communities the tools they need to dismantle systemic oppression and create a future of equity for all.

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