Patrick Spence, Sonos CEO—Build to Last

How Leaders Lead with David Novak

Today's guest is Patrick Spence, the CEO of Sonos. So many tech companies that build consumer products are set up in a way where they make their products obsolete every time they launch a new product. The idea is that the minute the new device is available, their customers will abandon the old product and buy the newest model.

But what's interesting is that Sonos has a very different strategy. They set out to build their products to last. They want their customers to have their products for a long, long time. It's a unique approach in their industry. But there's something about it, that core principle that ties in well with the mark of a great leader.

You see, the great leaders, I know, they build the last, they make decisions to keep the brand strong beyond just the present moment. They develop leaders in their organization. So there's always a pipeline of strong talent when new opportunities arise. They treat their customers with dignity and respect, which breeds long term brand loyalty.

I could go on and on and what you're about to hear from Patrick Spence, and how he leads Sonos as their CEO, is that he's leading with this build the last approach in all aspects of the business. I can't wait for you to listen in.