Stephanie Stuckey, CEO of Stuckey's Corporation, on how to reimagine your brand


Manage episode 322385430 series 2782630
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Today's guest is Stephanie Stuckey, the CEO of Stuckey’s. This company started in 1937 by Stephanie's grandfather who opened a single store in eastern Georgia. It was one of the country's first roadside retail shops. At its peak in the 1970s, Stuckey’s had grown to 368 stores in 40 states, along pretty much every major interstate. From humble beginnings to a roadside empire. But then, things turned for the worst due to external threats and internal weaknesses. When Stephanie took over the business in 2019, she was faced with challenges in every aspect of the business.

How do you reimagine a brand and get the train back on the track? Well, you can't live in the past. You can't be thinking about how it used to be. You have to think about how it has to be TODAY. So she went to work thinking about new possibilities, new ways to make money, and new ways to satisfy customers. The result? A company that was losing money is now profitable again and the brand legacy has been restored.

So whether you're leading a turnaround like Stephanie is or simply need to reimagine the way you get things done in your company or with your team, there's a lot you can learn from this week’s episode, like:

  • How to revive a brand
  • How to generate new revenue streams
  • The benefits of an entrepreneurial mindset
  • How to build rapport with customers and partners
  • How to cultivate employee involvement
  • PLUS, how a has-been company is making a comeback in 21st century style.