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Jim Weber, CEO of Brooks Running – The power of focus

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Manage episode 345384168 series 2782630
内容由David Novak Leadership and David Novak提供。所有播客内容(包括剧集、图形和播客描述)均由 David Novak Leadership and David Novak 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Let me ask you, have you felt stuck not knowing how to prioritize areas of your business? It’s hard to figure out what’s worth focusing on and what isn’t. And hey, let’s face it, it’s tempting to chase every shiny new opportunity that comes along! But when you listen to today’s episode, you’ll see that some pretty incredible things can happen in your business when you understand the power of focus.

My guest today is Jim Weber, the CEO of Brooks Running. When he took over 20 years ago, they were trying to compete in every athletic category – and they were losing 4 or 5 million bucks a year doing it. Jim said, "Hey, let’s focus on ONE category – running – and let’s master it." And at first, the business shrank. But the very next year, the strategy was working. Now, they’ve crossed over the 1 billion dollar milestone in revenue. And they’ve got an extremely loyal customer base of runners, including my daughter Ashley, who ran a half marathon in Brooks!

It all started with the power of focusing on a single type of customer. If you want to learn how it happened – and how to use the power of focus in your business – well, keep listening! Here is my conversation with my good friend – and soon to be yours – Jim Weber.

  continue reading

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Manage episode 345384168 series 2782630
内容由David Novak Leadership and David Novak提供。所有播客内容(包括剧集、图形和播客描述)均由 David Novak Leadership and David Novak 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Let me ask you, have you felt stuck not knowing how to prioritize areas of your business? It’s hard to figure out what’s worth focusing on and what isn’t. And hey, let’s face it, it’s tempting to chase every shiny new opportunity that comes along! But when you listen to today’s episode, you’ll see that some pretty incredible things can happen in your business when you understand the power of focus.

My guest today is Jim Weber, the CEO of Brooks Running. When he took over 20 years ago, they were trying to compete in every athletic category – and they were losing 4 or 5 million bucks a year doing it. Jim said, "Hey, let’s focus on ONE category – running – and let’s master it." And at first, the business shrank. But the very next year, the strategy was working. Now, they’ve crossed over the 1 billion dollar milestone in revenue. And they’ve got an extremely loyal customer base of runners, including my daughter Ashley, who ran a half marathon in Brooks!

It all started with the power of focusing on a single type of customer. If you want to learn how it happened – and how to use the power of focus in your business – well, keep listening! Here is my conversation with my good friend – and soon to be yours – Jim Weber.

  continue reading

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