Jesse Cole, Savannah Bananas Owner & Founder Fans First Entertainment—What Makes You Stand Out?

How Leaders Lead with David Novak

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3y ago 44:05

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Today’s guest is Jesse Cole, the Founder of Fans First Entertainment & Owner of Savannah Bananas. He’s the one-of-a-kind innovator behind the incredible (and unlikely) popularity of this small Coastal Plain League baseball team.

That’s because the sell-out crowds at a Savannah Bananas game aren’t really there for the baseball. They’re there for the dancing grandmas and conga lines and – get this – the underwear salute! Now, there’s a phrase you never saw coming on a leadership podcast!

But this is all a part of Jesse’s plan. He knows how to stand out and get attention – and even better, he does it all because he truly loves fans and customers. If you want your business to stand out, this conversation is going to be an absolute game changer for you.

You’ll also learn:

One simple exercise to help you disrupt a category
A question you can ask to get more attention for your product or service
How to get inside the head of your customer so you can serve them better
Two ways you can bring your core values to life for your staff and customers

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