Marisa Thalberg, Lowe’s Chief Brand and Marketing Officer—Embrace Big Changes with Curiosity

How Leaders Lead with David Novak

There’s that old saying that the only constant is change. Isn’t that the truth? And it’s especially true for leaders.

We’ve always got to be scanning the horizon for the next disruption or big idea.

Some leaders see those shifts coming and feel threatened. But great leaders know how to embrace those big changes with curiosity – and they’re the ones who find the new opportunities that big changes always bring.

This conversation is going to help you become that kind of leader. Our guest is Marisa Thalberg, the Chief Brand and Marketing Officer of Lowe's – and an absolute legend in the marketing world.

She was out ahead of digital and social at Estee Lauder. Her keen instincts at Taco Bell redefined the brand at a crucial time. And now, she’s at Lowe’s, looking ahead to how data and loyalty are once again changing the game.

If you want to learn how to leverage big changes for your business, this is the conversation for you. We’re going to see exactly how great leaders embrace big changes with curiosity.

You’ll also learn:

• The trick to connecting dots that others might miss in order to differentiate a brand
• How to lead a creative process – and the #1 thing to avoid when you start
• Practical ways you can maximize sponsorships
• Three things every business leader should know about working moms