The REAL secret to scaling your video business. EP #206 - Den Lennie

How to Scale a Video Business with Den Lennie

Today...

Den gives a mini crash course in creating rock-solid and reliable-as-the-sunrise business systems. If you want to know about proven and battle-tested business systems that make businesses more efficient, more stress-free, and more profitable, then click on that play button.

But first…

Here's a sneak peek at what you'll hear:

• The little-talked-about reason why most video freelancer's business numbers rarely ever increase or decrease more than 10 percent each year. - 2:15
• The case for making yourself less relevant and less visible in your business. - 3:00
• When exactly to start thinking about creating systems for your freelance videography business. Is there really a right time and a wrong time? (You bet! Listen up at 3:10)
• The “S&D” secret to business freedom and profitability. (No, this does not stand for "sales and distribution" or even "search and destroy". - 4:15)
• The “7-letter word” that is the very backbone of every successful business. - 5:00
• Den's "smooth sailing" 8-step system for lighting a studio interview - Starts a 6:00
• Den's "kiss the hair" lighting trick he uses for studio interviews. - 7:20
• Why "brain dumping" sessions are crucial when creating effective business systems. - 8:30
• A counterintuitive (but proven) way to become far more creative and innovative than you would be otherwise. (If you think of yourself as a "creative", then chances are you're not taking advantage of this creativity enhancer mentioned at 9:20)
• Do you find yourself getting stuck, working inefficiently, and lacking direction in your business? (We ALL do at times, but if this is an ongoing issue, then this might be why... - 10:00)
• Google's absurdly effective “goal-setting system” that their finance team uses religiously. It's no fluke that Google dragged in a cool 180 billion dollars in 2020 and have achieved a year-on-year increase of 13%. (Well, here's how any video production business can use Google's exact goal-setting method for their business, too! - 10:30)
• A caveman simple “3-step formula” for creating systems for your business so it runs with greater efficiency, productivity, clarity, consistency, and control. (Einstein was right - everything should be made as simple as possible, but no simpler. This is especially true of creating business systems. This ridiculously simple 3-step formula is straightforward but it must be done correctly. - 11:10)
• Den's closely guarded “business systems” cheat sheet he gives to certain members of the filmmaking industry. (This is pretty much a paint-by-numbers way to get your business operating with battle-tested business systems, and... do it quickly, easily, and pain-free. -11:30)
• The REAL secret to scaling your video business. - 12:00
• How long does it take to fully systemize an established video business? One week? Months? A year? Hear Den's answer at 16:00
• Why Den purposely discriminates against those who seek his help. (That's right, there are a certain group of people Den gives preferential treatment to. Full story at 18:25)
• A stupid obvious thing (that hardly anybody does) Den does to stay razor-sharp and one-step ahead of the competition. - 19:15
• Mark Zuckerberg's (and other uber-successful people's) clever life hack that simplifies his life, frees up his mental bandwidth, and makes him far more productive. (Best part? Anyone can use this, however, there is a downside... especi

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