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内容由Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem提供。所有播客内容(包括剧集、图形和播客描述)均由 Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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15: Communities Build Valuable Product Assets and Create Support for PMs

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Manage episode 301258024 series 2930898
内容由Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem提供。所有播客内容(包括剧集、图形和播客描述)均由 Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Mark Tan (Wyze) to talk about growing a community. It takes great leadership to grow a community but it would require creating a safe space for the members to continuously participate and engage in these communities. And people supporting each other in any way is the breeding ground for valuable product assets.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

  • 00:00 Intro
  • 04:39 Creating a community for Product Managers and growing its members
  • 09:55 Pm needs to be clear on the the value proposition that the product offers
  • 12:33 Online communities require extra step make sure people pay attention
  • 14:13 The leaders and feeders in all communities
  • 16:02 Exploitation of the community and taking away the cycle you’re trying to create
  • 18:59 Let the community members interact and have a conversation
  • 22:26 Allow the customers to participate in the ideation process
  • 28:10 Strategic ways to grow a community from zero to a hundred
  • 33:27 The ethical issues of creator compensation
  • 36:18 Creating a safe space for people who can participate in the community
  • 40:55 Soumeya’d book recommendations for founders to learn product mindset
  • 47:45 Remove biases when you’re running communities
  • 49:43 Give more than you take and then community will take care of itself
  continue reading

131集单集

Artwork
icon分享
 
Manage episode 301258024 series 2930898
内容由Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem提供。所有播客内容(包括剧集、图形和播客描述)均由 Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Mark Tan (Wyze) to talk about growing a community. It takes great leadership to grow a community but it would require creating a safe space for the members to continuously participate and engage in these communities. And people supporting each other in any way is the breeding ground for valuable product assets.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

  • 00:00 Intro
  • 04:39 Creating a community for Product Managers and growing its members
  • 09:55 Pm needs to be clear on the the value proposition that the product offers
  • 12:33 Online communities require extra step make sure people pay attention
  • 14:13 The leaders and feeders in all communities
  • 16:02 Exploitation of the community and taking away the cycle you’re trying to create
  • 18:59 Let the community members interact and have a conversation
  • 22:26 Allow the customers to participate in the ideation process
  • 28:10 Strategic ways to grow a community from zero to a hundred
  • 33:27 The ethical issues of creator compensation
  • 36:18 Creating a safe space for people who can participate in the community
  • 40:55 Soumeya’d book recommendations for founders to learn product mindset
  • 47:45 Remove biases when you’re running communities
  • 49:43 Give more than you take and then community will take care of itself
  continue reading

131集单集

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