20: Women in Product On Collaboration Across Disciplines

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

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2+ y ago 57:53

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In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Geetika Kapoor (Microsoft), Kavita Kamani (Microsoft), and Angela Argentati (Zillow) to talk about collaboration across disciplines. The discussion revolves around accountability in making decisions, the best frameworks suitable for Product Managers collaborating in different disciplines, and staying curious about the people you work with and the issues you’re trying to address for your customers.

This episode is in collaboration with the Women in Product Women in Product’s Seattle Chapter. Women in Product is a welcoming community where women in products are inspired, connected, and celebrated.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

00:00 Intro
02:06 Why is collaborating with other disciplines an important topic
08:05 PMs are coordinators that run the entire project
10:46 Who makes the final decision on a product?
15:00 Accountability from every member of the team
18:39 The RACI model and driving clarity
22:08 RACI matrix may not work for all product teams
23:33 Working backwards document is the best tool for collaboration
32:52 Get a clarity on what your customers really need
37:20 Reach out to your network to fill in critical roles
43:13 Agile approach with a working backwards document
47:41 Develop curiosity about the other person you’re collaborating with
49:31 Make people aware of their blind spot to help solve conflicts
52:17 The biases of any single discipline you’re working with