56: How PRDs Can Help Build A Good Product

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

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1+ y ago 57:22

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In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Rajvi Bhatt (Walmart Global Tech), Prathyusha (Usha) Cheruku (UnitedHealth Group), and Arvind Dutta (Microsoft) to talk about how to write a good PRD. Do good PMs need to know how to write PRDs or product requirement documents? PRDs can be useful and a great way to help capture important information about your product in one place, so a good PM should learn how to write one as it is one of the most important documents a PM could create.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

00:00 Intro
02:31 What a PRD is?
04:46 PRDs are mechanisms to help stakeholders
07:29 What can go wrong in PRD?
10:09 PRDs are sometimes useless
12:20 Difference between PR/FAQ and PRD
14:10 Backlogs in PRD
16:29 One pagers
18:24 PRDs are a way to accomplish the goal of building a product
19:15 How PRDs help a product manager
22:20 Different documentations and how they change
27:31 Version controlling
28:28 Focus on the persona
29:09 Include a clear problem statement
32:21 Do you need a degree to become a PM?
34:42 Have interest and familiarize yourself towards the product role
36:04 Non-technical people can still be a PM
38:41 Adding new features in PRD
40:54 Ideas are part of an agile product development process
42:18 Adapting to an existing PRD
46:30 Document new ideas
48:38 Final thoughts