79: Do Product Managers Really Innovate and Should They?

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

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1y ago 47:23

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In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Amirtha Raman (Amazon) as they discuss if PMs really do need to innovate. Innovation is the process of creating something new or improving an existing product or service. Innovation is a critical aspect of product management and can help product managers succeed in their roles.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

00:00 Intro
01:43 Do PMs really innovate?
05:04 What does innovation mean?
07:57 Innovation = huge shifts
10:07 High standard innovation
15:27 Is TikTok innovative?
19:37 Innovation in companies
24:45 Innovation vs. imitation
30:59 Gartner Hype Cycle
33:43 The IOA framework
39:35 Buzzword Blitz
44:23 Final thoughts