Ep486: What private equity investors now expect from investment managers


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Blair McPherson, Head, Capital Introductions & Managing Director, Profilir (Apex Group)

Capital introduction is modernising with the emergence of ‘digital capital introduction’, virtual marketing, capital raising, and investor relations capabilities fit for the 21st century. Investors expect to supplement in-person meetings with digital platform solutions. Private equity and the private markets require a combination greater access and connectivity. Robin Amlôt of IBS Intelligence speaks to Blair McPherson, Head, Capital Introductions & Managing Director of Profilir (Apex Group).