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#24 - Building Patient Pipeline To Replace Referrals

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Manage episode 300036226 series 1980353
内容由Alex Membrillo提供。所有播客内容(包括剧集、图形和播客描述)均由 Alex Membrillo 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source.

In this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss how defining your USP, diversifying your marketing strategy, and exploring other digital marketing channels can replace your referral pipeline so your healthcare organization will never be left in that situation again.

Don’t depend on doctor referrals as your only source of new patients. Building a diverse lead pipeline ensures that your medical organization has a firm foundation to weather market disruptions.

Twitter

https://twitter.com/CardinalDM

Facebook

https://www.facebook.com/CardinalDigitalMarketing

LinkedIn

https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

  continue reading

100集单集

Artwork
icon分享
 
Manage episode 300036226 series 1980353
内容由Alex Membrillo提供。所有播客内容(包括剧集、图形和播客描述)均由 Alex Membrillo 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source.

In this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss how defining your USP, diversifying your marketing strategy, and exploring other digital marketing channels can replace your referral pipeline so your healthcare organization will never be left in that situation again.

Don’t depend on doctor referrals as your only source of new patients. Building a diverse lead pipeline ensures that your medical organization has a firm foundation to weather market disruptions.

Twitter

https://twitter.com/CardinalDM

Facebook

https://www.facebook.com/CardinalDigitalMarketing

LinkedIn

https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

  continue reading

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