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#38 How to Create Ads That Don’t Suck

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Manage episode 308266971 series 1980353
内容由Alex Membrillo提供。所有播客内容(包括剧集、图形和播客描述)均由 Alex Membrillo 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

If you are a digital advertiser, you know how important ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text, and CTA options for different placements, across different devices.

But great ad creative doesn’t start there. It starts by understanding the patient journey, their motivations and challenges, and providing real value through your offering.

Our host, SVP of Performance Marketing, Rich Briddock, says that the best way to get a patient to convert through your ad creative and messaging is to get rid of barriers and hurdles while conveying the value of your healthcare organization.

Tune into this episode of Ignite to learn how to develop ad creative that converts, the technologies you should use to deliver the best ads to your users, and examples you can pull from to improve ad creative at your healthcare organization.

Twitter

https://twitter.com/CardinalDM

Facebook

https://www.facebook.com/CardinalDigitalMarketing

LinkedIn

https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

  continue reading

100集单集

Artwork
icon分享
 
Manage episode 308266971 series 1980353
内容由Alex Membrillo提供。所有播客内容(包括剧集、图形和播客描述)均由 Alex Membrillo 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

If you are a digital advertiser, you know how important ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text, and CTA options for different placements, across different devices.

But great ad creative doesn’t start there. It starts by understanding the patient journey, their motivations and challenges, and providing real value through your offering.

Our host, SVP of Performance Marketing, Rich Briddock, says that the best way to get a patient to convert through your ad creative and messaging is to get rid of barriers and hurdles while conveying the value of your healthcare organization.

Tune into this episode of Ignite to learn how to develop ad creative that converts, the technologies you should use to deliver the best ads to your users, and examples you can pull from to improve ad creative at your healthcare organization.

Twitter

https://twitter.com/CardinalDM

Facebook

https://www.facebook.com/CardinalDigitalMarketing

LinkedIn

https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

  continue reading

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