Cultivating Carbon Negative Food Ingredients For A Better Planet - Marcela Flores & Angela Newton of Tierra Foods

Impact Hustlers - Entrepreneurs with Social Impact

Today, we were joined by not just one but two co-founders: Marcela Flores and Angela Newtons, who are the brains behind Tierra Foods, a startup with a mission to change the way we feed the planet. Through agroforestry and regenerative farming, Tierra Foods develops carbon-negative ingredients that help restore the planet. So, not only do these plants and ingredients help sequester carbon, but they taste good too!

In this episode, Marcela and Angela share how the Carbon13 program was vital in making their paths cross but also in teaching them tips and tricks on how to successfully build their business. Apart from giving their insights into the agroforestry impact space, they also shared their advice for entrepreneurs on things like differentiating opportunities from distractions, how to find the right investors for your business, and so much more. This is an episode you won’t want to miss.

Marcela and Angela’s key lessons and quotes from this episode were:

• “It's so vital to be clear on the North Star and recognize that opportunities and distractions will come all the time. There's a real art in being able to navigate that and recognize the difference between a pivot and a distraction.” (29:45)
• “There are a lot of investors out there. There's arguably a lot of money out there, but I think it's really important to find investors who really get who you are and what you want to do and what you're trying to achieve.” (36:44)

In this episode, we also talked about:

• The Carbon13 program and what inspired Marcela and Angela to create Tierra Foods (6:41)
• How Tierra Foods brings the innovation to agroforestry (22:52)
• Entrepreneurial lessons the co-founders learned (28:59)
• Finding investors who are truly aligned with your mission (34:03)
• The world in 10 years according to Marcela and Angela (40:19)

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