Genetics Testing for Personalized Health - Dr. Yael Joffe of 3X4 Genetics


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Has it ever occurred to you how your diet and genetics could be studied to give you more personalized medical advice? Well, that’s exactly what 3X4 Genetics is all about and founder Yael Joffe tells us all about the world of nutrigenomics and how 3X4 Genetics is changing the way healthcare professionals treat patients.

Initially starting out in architecture, Yael pivoted to the health sciences, specifically in dietetics and then later on to genetics. After discovering her love for genetics and nutrition and being upset with how little advancements she felt took place back then, she went on the path of hoping to redefine the industry of genetics. Hence, 3X4 Genetics was born.

Yael gives us a rundown on the basics of genetics and what their product is, who it is for, their four main pillars, and how these pillars ultimately contribute to all the advancements they are achieving. She explains the difference between their product and the rest of the direct-to-consumer products out there in this same space. Yael also shares the struggles she faced as she tried to raise funding and how she almost gave up but soldiered on until she found the right investors. More importantly, she shares her advice to early stage entrepreneurs like yourself and emphasizes the importance of courage and boldness.

Yael’s key lessons and quotes from this episode were:

  • “That was really my vision for 3X4, that we would change the gold standard for how genetics was offered.” (11:34)
  • “If we can understand how your body works differently from mine, then we can personalize everything for you. We can personalize your nutrition, your supplements, your exercise plans, your stress management, your lifestyle choices, everything about you.” (14:12)
  • “You don't actually choose to be an entrepreneur. It chooses you.” (32:32)
  • “The big acceptance is never to be attached to the wealth of entrepreneurship, because it's an illusion. If you're going to be an entrepreneur, how much money you have will flow in and out for the rest of your life.” (35:09)
  • “We believe that we will become the genetic company that powers other health companies and that won't have a geographic limitation or boundary to it in the way that what we're doing currently does.” (45:56)

In this episode, we also talked about:

  • Yael’s interesting career changes and how she ended up in nutrigenomics (1:54)
  • How nutrition and genetics are related and the current state of nutrigenomics (12:27)
  • What sets 3X4 apart (19:21)
  • Yael’s entrepreneurial journey in starting 3X4 Genetics (24:12)
  • Branching out from South Africa to the US (38:03)
  • Yael’s vision of the world in 10 years if 3X4 Genetics succeeds(44:50)
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