Into the metaverse of madness

Inside the Funnel

Facebook's metaverse announcement sent shockwaves around the digital world—and not just because of Mark Zuckerberg's "unique" presentation. But what does it all mean for brands, marketers, consumers, and the world at large? Choose your avatar and join Jenna, Nasser, and Dan in the funnelverse as they dissect the implications, confront controversies, and tackle topics including:

• "The metaverse" or "A metaverse"?
• Fluff, vision, and positioning: The hallmarks of a land grab
• How the metaverse will make crypto cowboys richer
• AR vs. VR
• What should brands do to prepare?

LINKS: Shaan Puri: "Hot take: Everyone is wrong about the Metaverse" | Clive Thompson: "The Metaverse Is Already Here — It’s Minecraft" | DAC: "Podcast rewind: 3 lessons learned about digital transformation" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org