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94. The Committed Innovator: Amy Brooks of the NBA

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内容由305709提供。所有播客内容(包括剧集、图形和播客描述)均由 305709 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Listen to the podcast (duration: 32:01) > The COVID-19 pandemic forced the National Basketball Association (NBA) to develop new ways to engage with fans. Amy Brooks is the NBA’s first chief innovation officer. She oversees innovation initiatives across four leagues—the NBA, the Women’s National Basketball Association (WNBA), the NBA G League (minor league), and the esports NBA 2K League—and has used the difficulties of the pandemic as an opportunity to experiment. In this episode of our Committed Innovator series, she shares with McKinsey’s innovation leader Erik Roth her organization’s numerous new projects that have spurred growth despite unprecedented constraints around live games.

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Manage episode 297833081 series 2450099
内容由305709提供。所有播客内容(包括剧集、图形和播客描述)均由 305709 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Read more >
Listen to the podcast (duration: 32:01) > The COVID-19 pandemic forced the National Basketball Association (NBA) to develop new ways to engage with fans. Amy Brooks is the NBA’s first chief innovation officer. She oversees innovation initiatives across four leagues—the NBA, the Women’s National Basketball Association (WNBA), the NBA G League (minor league), and the esports NBA 2K League—and has used the difficulties of the pandemic as an opportunity to experiment. In this episode of our Committed Innovator series, she shares with McKinsey’s innovation leader Erik Roth her organization’s numerous new projects that have spurred growth despite unprecedented constraints around live games.

Join 90,000 other members of our LinkedIn community: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/

See www.mckinsey.com/privacy-policy for privacy information

  continue reading

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