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Juliana Jackson
Manage episode 287533542 series 2850225
All about customer lifetime value. Juliana continues to amaze me with her undeniable ability to deeply understand customers.
In this episode we discuss:
- The 3 step theory you must be aware of when thinking about customer LTV
- How to score your customers and put them into different buckets
- Understanding customer buying cycles
- Why qualitative data is so important
- Net promoter scores
- Why it's impossible to game
- How to scale a business from a lifetime value perspective, day one strategies
- Why your email welcome series is broken
You can find Juliana on LinkedIn here.
RESOURCES
Read our News Feed.
Book an Amazon Advertising audit.
Follow me on Twitter.
Amazon design examples.
Follow our team.
$85 to $117k in 45 days. 2-minute breakdown of what we did.
Message George.
310集单集
Manage episode 287533542 series 2850225
All about customer lifetime value. Juliana continues to amaze me with her undeniable ability to deeply understand customers.
In this episode we discuss:
- The 3 step theory you must be aware of when thinking about customer LTV
- How to score your customers and put them into different buckets
- Understanding customer buying cycles
- Why qualitative data is so important
- Net promoter scores
- Why it's impossible to game
- How to scale a business from a lifetime value perspective, day one strategies
- Why your email welcome series is broken
You can find Juliana on LinkedIn here.
RESOURCES
Read our News Feed.
Book an Amazon Advertising audit.
Follow me on Twitter.
Amazon design examples.
Follow our team.
$85 to $117k in 45 days. 2-minute breakdown of what we did.
Message George.
310集单集
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