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内容由It's Always Day One提供。所有播客内容(包括剧集、图形和播客描述)均由 It's Always Day One 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Lisa Pierce

49:19
 
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Manage episode 290384090 series 2850225
内容由It's Always Day One提供。所有播客内容(包括剧集、图形和播客描述)均由 It's Always Day One 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Lisa has been a packaging journalist since 1982. She's the executive editor of PackagingDigest.com and could not be better placed to take us through what many deem the unsexy world of packaging.

In this episode we discuss:

  • How can you make your packaging sustainable in a world that has suddenly started caring about it, particularly since Covid
  • Why Amazon reward brands that package products well and how to ensure you are
  • The 4-step experience customers have with your packaging and what to think about within each step to significantly improve how your customers think about you as a brand
  • How AI (artificial intelligence) could be changing the face of how we design packaging and whether it'll ever be able to replace designers

You can connect with Lisa on LinkedIn here.

RESOURCES
Read our News Feed.

Book an Amazon Advertising audit.
Follow me on Twitter.
Amazon design examples.
Follow our team.
$85 to $117k in 45 days. 2-minute breakdown of what we did.
Message George.

  continue reading

310集单集

Artwork

Lisa Pierce

It's Always Day One

published

icon分享
 
Manage episode 290384090 series 2850225
内容由It's Always Day One提供。所有播客内容(包括剧集、图形和播客描述)均由 It's Always Day One 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Lisa has been a packaging journalist since 1982. She's the executive editor of PackagingDigest.com and could not be better placed to take us through what many deem the unsexy world of packaging.

In this episode we discuss:

  • How can you make your packaging sustainable in a world that has suddenly started caring about it, particularly since Covid
  • Why Amazon reward brands that package products well and how to ensure you are
  • The 4-step experience customers have with your packaging and what to think about within each step to significantly improve how your customers think about you as a brand
  • How AI (artificial intelligence) could be changing the face of how we design packaging and whether it'll ever be able to replace designers

You can connect with Lisa on LinkedIn here.

RESOURCES
Read our News Feed.

Book an Amazon Advertising audit.
Follow me on Twitter.
Amazon design examples.
Follow our team.
$85 to $117k in 45 days. 2-minute breakdown of what we did.
Message George.

  continue reading

310集单集

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