#E09 Generate monetization potential for your digital product bu defining Main Value Propositions

Ivan Agency: Digital product concepting and innovation

I have dedicated my previous episode to importance of defining Target Audiences for a new digital product so early in the concepting process. We took MeetMe@ app as a use case, started with just one Target Audience, and finalized with four.

By taking that step we had produced a greater leverage for success due to a fact that I recognized a greater, yet defined market, for our new product. What that means is that if we totally fail on one, two or even three, we still have the market.

Does that sound as if we would have to build that product to suit as many audiences? It does, but that is an incorrect assumption. I’ll explain how come through three key actions of the Main Value Proposition milestone of my 12-milestone process.

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Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.

Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.

Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.

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