The Brewing Backlash Over Rewards Programs
Manage episode 355350125 series 3385513
内容由Knowledge at Wharton提供。所有播客内容(包括剧集、图形和播客描述)均由 Knowledge at Wharton 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Customers are unhappy when their favorite retailers make it harder to earn rewards, as Starbucks, Dunkin’ and Best Buy have recently done. But firms have to walk a fine line between customer loyalty and profits, says Wharton’s Raghuram Iyengar.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
2933集单集