A glimpse inside Red Bull’s high performance masterplan; moving towards Bluesky

Leaders Sport Business Podcast

Leaders' Editorial Director James Emmett and Content Director David Cushnan dissect some of the stories of sports industry week.

They reflect on whether Friday’s Jake Paul versus Mike Tyson fight was a win for Netflix; the slightly mesmerising nature of the Vendee Globe app; and the social media trend towards Bluesky.

Then, in a conversation recorded at last week’s Leaders Sport Performance Summit in London, David chats to Peter Mattson, Red Bull’s Global Performance Director. He offers a glimpse inside the energy drinks giant’s Athlete Performance Center, the brand’s evolving culture and the dynamics of building a high performance athlete within a global marketing machine.