Library Beer! And Other Marketing Experiments (with Andrew Colgoni)

Library Land Loves

For years Andrew Colgoni has been the beauty and brains behind Ad/Lib, a website and social handle dedicated to documenting and analyzing the marketing and branding efforts of libraries around the world. We chat with Andrew about some interesting examples of libraries attempting to branch out in new directions (with varying levels of success), and some fun and surprising ways that libraries are engaging with their communities.

References from today's conversation:

1. Seattle Public Library rebrand

2. Toronto Public Library rebrand

3. Library of Congress rebrand

4. Engaging elevators: Ride #1; and Ride #2

5. Saskatoon Public Library rebrand

Anythink - Beer by Design

Join us at the Marketing Libraries Think Tank on October 25, more info here.

Follow Ad/Lib at @adlib_info or adlib.info and Andrew at @colgoni

Follow OLA at @onlibraryassoc and find Michelle at @citybrarian