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Sharing Your Organization's Value With the World
Manage episode 314861724 series 2942315
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In this episode we talk with Gordon Van Wechel, founder of The Alchemy Consulting Group, about ways you can communicate the value your organization brings to customers. During our time together, we discuss:
- The core marketing challenge all business face
- The value of online and offline marketing
- Establishing and maintaining your online presence
- The importance of having a properly built web page
- Things to consider when investing in Search Engine Optimization
- Determining your organization’s investment in marketing and tracking return on investment
As a special bonus, Gordon is also offering a free digital download of his best selling book Core 5® Marketing to our listeners. Please use the following link to access: https://bit.ly/LEEP-BookOffer. Enjoy!
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