Ep 211: Strategies For Handling Uncertainty

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Strategies For Handling Uncertainty

Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the value of building certainty for home buyers and your teams through messaging, why geography matters in your google ad keywords, Elon buys Twitter, and what the agent commission lawsuit could mean for home builders.

Story Time (2:01)

• Jackie’s neighborhood is getting a new construction community and she’s tracking the listed starting at price on their signage to see if it changes when the homes actually become available.
• Andrew gives insight on building google ads and why builders need to focus on geography first and foremost.
• Kevin talks about building certainty when uncertainty exists everywhere in the home building realm.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor.

In the News (23:22)

• Twitter accepts buyout, giving Elon Musk total control of the company (theverge.com)
• Instagram is testing pinned grid posts (engadget.com)
• NEW-HOME SALES DROP IN MARCH (builderonline.com)
• This agent commissions suit could rock the resi industry (therealdeal.com)
• Adjustable-rate mortgage demand doubles as interest rates hit the highest since 2009 (cnbc.com)

Questions? Comments? Email [e-mail] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.