Creating a Memorable Brand Voice with Lucy Bedewi | Marketing Expedition Podcast
Manage episode 345435099 series 1954021
Lucy Bedewi - Founder and CEO of My Write Hand Woman, a copywriting business based in Washington, DC. She started her business during the pandemic right after graduating from college and managed to scale her business to 6-figures within the first two years. She specializes in writing copy that converts for fast-growth start-ups and companies.
00:00 - 00:17 “You can really change the emotion of your brand just by dialing into this brand voice!” — Lucy Bedewi
00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 – 01:03 Lucy’s background
01:04 - 07:23 Marketing Essentials Moment: Hiring the Right Person to Fit Your Company Culture
07:24 - 09:24 Welcome to the show, Lucy!
09:25 - 10:53 Refrain from being too salesy
10:54 - 13:47 Putting the right emotions to your products/services
13:48 - 18:07 Creating effective sales pages
18:08 - 19:57 Verbal branding
19:58 - 21:31 Email marketing tricks
21:32 - 23:55 Value of authenticity in branding
23:56 - 24:40 Get up to a $20 credit to spend on Billie razors and body care.
24:41 - 31:57 Lucy shared some pivotal moments across her entrepreneurial journey
31:58 - 35:11 Helping women elevate and lift their voices to build as big of a business as they desire.
35:12 - 36:21 How Lucy get her mindset right in the morning
36:22 - 37:16 Organic marketing
37:17 - 38:02 Reach out to Lucy
38:03 - 38:40 Give us a review and enjoy your Marketing journey!
38:41 - 39:27 Join The Marketing Expedition Community today!
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