Incorporating Quizzes into Your Marketing Strategy with Tai Goodwin | Marketing Expedition Podcast

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Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages.

00:00 - 00:21 “When you’re sending the same email out to every single person, that’s when people are just going to be turned off.” -Tai Goodwin

00:22 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 – 01:21 Tai’s Bio

01:22 - 07:57 Marketing Essentials Moment (Importance of mentorship in business)

07:58 - 09:09 Welcome to the show, Tai!

09:10 - 14:04 How to kickstart your email list with quizzes

14:05 - 18:02 Keeping it fun and engaging for your audience

18:03 - 19:52 Understanding who your audience is and their pain points

19:53 - 22:22 No time, no team, no tech, no problem!

22:23 - 24:33 The Value of Marketing

24:34 – 28:08 Difference between a quiz and a survey

28:09 - 29:12 Tai talks about her upcoming book launch

29:13 - 30:14 Consume your content on the go with Hello Audio!

30:15 - 34:51 Lead magnet strategy

34:52 - 36:34 Tai’s future plans and goals

36:35 - 38:25 Tools and resources that can help in your business journey

38:26 - 41:32 Top marketing mistakes that people make

41:33 - 42:41 The “What if” question

40:24 - 43:50 Reach Tai Goodwin

43:51 - 44:28 Thank you so much, Tai! Enjoy your Marketing journey!

44:29 - 45:16 Join The Marketing Expedition Community today!

#onlinequiz #quiz #onlinequizzes #marketingquiz #marketingstrategy #marketingtips #emailmarketing #marketingmistakes #branding #advertisiting #business #businessdevelopent #entrepreneur #thatmarketingteam

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