Incorporating Quizzes into Your Marketing Strategy with Tai Goodwin | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages.

00:00 - 00:21 “When you’re sending the same email out to every single person, that’s when people are just going to be turned off.” -Tai Goodwin

00:22 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 – 01:21 Tai’s Bio

01:22 - 07:57 Marketing Essentials Moment (Importance of mentorship in business)

07:58 - 09:09 Welcome to the show, Tai!

09:10 - 14:04 How to kickstart your email list with quizzes

14:05 - 18:02 Keeping it fun and engaging for your audience

18:03 - 19:52 Understanding who your audience is and their pain points

19:53 - 22:22 No time, no team, no tech, no problem!

22:23 - 24:33 The Value of Marketing

24:34 – 28:08 Difference between a quiz and a survey

28:09 - 29:12 Tai talks about her upcoming book launch

29:13 - 30:14 Consume your content on the go with Hello Audio!

30:15 - 34:51 Lead magnet strategy

34:52 - 36:34 Tai’s future plans and goals

36:35 - 38:25 Tools and resources that can help in your business journey

38:26 - 41:32 Top marketing mistakes that people make

41:33 - 42:41 The “What if” question

40:24 - 43:50 Reach Tai Goodwin

43:51 - 44:28 Thank you so much, Tai! Enjoy your Marketing journey!

44:29 - 45:16 Join The Marketing Expedition Community today!

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