Marketing, Innovation and Revenue Optimization with Mark Stouse | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform.

00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 – 01:29 Mark’ Bio

01:30 - 05:22 Marketing Essentials Moment: Provide Value to Others

05:23 - 07:08 Welcome to the show, Mark!

07:09 - 11:09 Extreme risk levels around decision making

11:10 - 15:01 How Mark started his company, Proof Analytics

15:02 - 22:53 The process of understanding data analytics

22:54 - 25:53 Predictive and prescriptive analytics software

25:54 -26:42 Explore the world of podcasting with Kitcaster!

26:43 - 28:43 Keeping up with the changes

28:44 - 34:55 The process of building an analytical model for the customer

34:56 - 37:33 Affordable and approachable tool for marketing

37:34 – 38:20 Combining data sets with analytics

38:21 - 40:29 Best way to reach Mark: Proof Analytics

40:30 - 41:15 Thank you so much, Mark! Enjoy your Marketing journey!

41:16 - 42:02 Join The Marketing Expedition today!

#analytics #data #marketinganalytics #dataanalyst #software #marketingtools #marketingstrategies #digitalmarketing #business #businesstechnology #advertising #branding