Turn Followers into Buyers with Deirdre Tshien | Marketing Expedition Podcast


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Deirdre Tshien is the Founder & CEO of Capsho, software that helps entrepreneurs take the crappiness out of content creation. She is also the creator of Viralocity Marketing, author of The Traffic Formula, and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).

00:00 - 00:59 Deirdre’s Bio

01:00 - 05:54 Marketing Essentials Moment: Podcasting 101

05:55 - 06:25 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:26 - 07:17 Welcome to the show, Deirdre!

07:18 - 10:25 Deirdre’s journey from corporate life to entrepreneurship

10:26 - 15:40 Moving into New York City to continue pursuing her vision

15:41 - 18:31 What inspired Deirdre to create software that helps entrepreneurs connect with their audience through short-form content

18:32 - 21:30 Creating curiosity in your audience using Capsho Software

21:31 - 23:36 Capsho: Try the world's first AI-Powered tool to promote your podcasts!

23:37 - 24:29 Focusing on the ideal target customer

24:30 - 27:00 “One of the most important parts in getting on the right track is to niche down.”

27:01 - 29:16 Deirdre’s marketing tactics

29:17 - 30:55 Resources that help Deirdre in her journey

30:56 - 32:25 More about Deirdre’s adorable cat!

32:26 - 33:24 Reach out to Deirdre

33:25 - 34:04 Thank you, Deirdre! Enjoy the journey!

34:05 - 34:50 Join The Marketing Expedition Community today!

#entrepreneur #business #motivation #success #entrepreneurship #inspiration #smallbusiness #goals #entrepreneurlife #marketing #digitalmarketing #onlinemarketing #branding #advertising #capsho