Turning PR and Social Media Skills into an Award Winning Agency with Alex Rossman | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

You may have seen Alex Rossman sharing the stage alongside renowned digital marketers like Gary Vaynerchuk and Tai Lopez OR performing his music alongside acts like The Chainsmokers. Starting his career as a touring musical artist in his early 20s, he quickly learned the skills of PR and social media. As a well-versed entrepreneur, Alex took his passion for social media and transformed it into an award-winning agency. Since Rossman Media’s origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider.

00:00 - 00:40 Alex’s Bio

00:41 - 07:35 Marketing Essentials Moment: (ROMI)-Return of Marketing Investment

07:36 - 08:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:06 - 08:44 Welcome Alex!

08:45 - 11:38 How to utilize Tiktok to build brand awareness

11:39 - 14:20 “Tiktok’s algorithm favors when a brand creates content that’s already trending.”

14:21 - 17:47 Tips on growing your following to the right audience

17:48 - 23:00 Alex’s journey from the corporate world to the music world to entrepreneurship

23:01 - 24:55 Resources that influence Alex

24:56 - 25:36 DoorDash is a great way to support local restaurants with safe, no-contact delivery. Get $30 off ($10 off each of your first 3 orders) when you sign up here.

25:37 - 26:59 Sharing insights to the public

27:00 - 29:21 Creating more marketing and creative jobs and helping more businesses to grow

29:22 - 34:15 Shifting from traditional to digital advertising

34:16 - 38:14 Company culture

38:15 - 40:28 Reach out to Rossman Media

40:29 - 40:53 Thank you so much, Alex! Enjoy the journey!

40:54 - 41:39 Join The Marketing Expedition Community today!

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