How Culture Helps Scale a Company #1701

Marketing School - Digital Marketing and Online Marketing Tips

How Culture Helps Scale A Company

In episode #1701, we show you how culture helps scale a company. All of the best CEOs in the world are obsessed with culture because there is incredible value in having everybody in an organization marching in the same direction. Tune in to hear how hiring the right people will help you take your firm to the next level.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Culture Helps Scale A Company.
• [01:00] The top CEOs in the world are obsessed with culture.
• [01:20] Types of activities that fall under culture.
• [01:37] Keeping everybody marching in the same direction.
• [02:00] Neil’s approach to building culture at Neil Patel Digital.
• [03:10] How to recruit people and see if they are a good fit.
• [04:00] Eric’s approach to finding out if job candidates have long-term vision.
• [05:07] Mirroring the approach to culture found at the great companies.
• [05:29] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Delivering Happiness

Tribal Leadership

What You Do Is Who You Are

Neil Patel Digital

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

• Neilpatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.