Is HTML or Plain Text Email Marketing Best?

Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.

Are your emails polished works of art or stripped-down messages that feel like they came straight from a friend? The format you choose can dramatically impact whether your message gets delivered, opened, clicked, or ignored.

In this episode, we explore the pros of both fully designed HTML and plain text emails. You'll discover:

• Which one builds trust and increases the chance of deliverability.
• When branding matters, one is clearly the answer.
• Why time and effort might push you one way or another.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don't work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

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