The SIX Tips for Finding Product-Market Fit, with Kandis O’Brien, Co-Founder of The SIX


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Product-Market Fit essentially means having the right product to meet a market demand. Here’s the deal… if you don’t first understand what customers need and will buy AND the dynamics and attractiveness of the market in which your customers live and/or work, then it’s really quite difficult to build something that will achieve product-market fit.