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S2 - Ep 1 - Brand Intimacy Report w/Mario Natarelli, Managing Partner MBLM.com

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Manage episode 302228149 series 2918135
内容由Eric Clark提供。所有播客内容(包括剧集、图形和播客描述)均由 Eric Clark 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Today's conversation focuses on a recent report from MBLM.com called: Brand Intimacy - Covid Update.

I talk with Mario Natarelli, Managing Partner of Brand Design Firm MBLM.com. We discussed what his firm does with B2B and B2C brands, why it's important and how Covid has affected consumers and brand relevance & intimacy. There were some very interesting changes with emotional bonds with certain brands and some behaviors will pivot back and others are changed forever. All of these will have major effects on a brands ability to navigate its industry. This was one of my favorite chats because I see so many brands that need so much help from firms like MBLM and Mario. So much to talk about.

Brands Matter

https://mblm.com/about-us/

https://www.globalbrandsmatter.com/

  continue reading

62集单集

Artwork
icon分享
 
Manage episode 302228149 series 2918135
内容由Eric Clark提供。所有播客内容(包括剧集、图形和播客描述)均由 Eric Clark 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Today's conversation focuses on a recent report from MBLM.com called: Brand Intimacy - Covid Update.

I talk with Mario Natarelli, Managing Partner of Brand Design Firm MBLM.com. We discussed what his firm does with B2B and B2C brands, why it's important and how Covid has affected consumers and brand relevance & intimacy. There were some very interesting changes with emotional bonds with certain brands and some behaviors will pivot back and others are changed forever. All of these will have major effects on a brands ability to navigate its industry. This was one of my favorite chats because I see so many brands that need so much help from firms like MBLM and Mario. So much to talk about.

Brands Matter

https://mblm.com/about-us/

https://www.globalbrandsmatter.com/

  continue reading

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