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Dan Kennedy's Biggest Success in Infomercials: What Podcasters Can Learn
Manage episode 298125380 series 2353243
We can throw money at our marketing all day long with high-end production and pricey bells and whistles, but Dan Kennedy’s success with a $15,000 infomercial proves that low tech can be wildly effective.
Once you’ve met the minimum quality expectations, you’re better off investing in your content, getting to know your audience, and adjusting your message accordingly.
Stop throwing money at the problem, and start being obsessed with the quality of your messaging.
112集单集
Manage episode 298125380 series 2353243
We can throw money at our marketing all day long with high-end production and pricey bells and whistles, but Dan Kennedy’s success with a $15,000 infomercial proves that low tech can be wildly effective.
Once you’ve met the minimum quality expectations, you’re better off investing in your content, getting to know your audience, and adjusting your message accordingly.
Stop throwing money at the problem, and start being obsessed with the quality of your messaging.
112集单集
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