New Director Wants to Take a “Truly Relevant” MSU Museum to the Campus and Community

MSU Today with Russ White

“It's great to be back,” Akmon says. “I did work here at the MSU Museum as an undergrad. I did what I like to affectionately refer to as grunt work, painting a lot of walls, helping with a lot of exhibitions, and putting the vinyl on the walls. I was an art history and museum studies student at the time. It's interesting to look back. I really think those were the first steps that actually launched my career. It exposed me to museums in a new way, and I got some theoretical training with some practical hands on experience. And when I left MSU, I ended up going to grad school and studying something completely different. And as luck would have it, instead of actually going into that field, I ended up in a museum as I finished my graduate studies and then began my journey. It's brought me back here almost 20 years later. I would have never imagined that I'd be back here at MSU working for the museum, but it's a bit of a homecoming. It's great to be back.”

Akmon describes the mission of Science Gallery Detroit and tells why he was excited to add director of the MSU Museum to his responsibilities. And he shares some of his short- and long-term goals for the Museum.

“The very first thing we're going to do is put our heads down and actually put together a strong strategic plan and think about, in that planning process, what are the types of resources we need? What does our programming look like over the next five years? In general, and especially coming out of consulting, I've learned that one of the number one barriers that prohibits organizations from truly flourishing in the arts sector is not planning out far enough. You don't have enough time to think creatively, to fundraise, to market, and to educate your audiences. We're going to put our heads down and really build a strong roadmap. And in that process, we'll really understand and figure out what we're going to do. But I think there are some overarching things we can already assume.

“One of the things we realize is we've got this beautiful building. It's an old building, and it's geographically in the heart of the campus. But it's also limited. We already know that we're going to have to find a way of doing a little bit of what I call the push pull model. We want to pull people into the museum, but we're also going to have to push activities out into the campus community. Even this fall, we're already thinking about that with the first exhibition we're going to open when the museum reopens in September. We have some exhibits that we’ll probably be embedding in the STEM building, and we’ll be partnering with the Greater Lansing Arts Council to do some things up and down Grand River. And we're putting all the programming out over campus, like the workshops and performances. None of that will actually happen in the Museum.

“We’ll be thinking broadly about how we embed things across the campus community. We know we're competing for time and attention. We have to meet people where they are. We have to be relevant. We have to be creative and innovative in that programming. So, it's really top of mind to think critically about the partnerships we have in student success and academic success and how we support that. We want to be truly relevant in the life of students. Nothing would please me more than to just even see students studying in this building. People think you have to go to a museum only to see exhibitions, but I like to think of this as a third space on campus where people can just come sit and relax. We all had those experiences when we were undergrads, right? There were different places around campus that we went to. So, it's my heart's desire that the Museum will be that for our undergrads today.”

Akmon says collaboration with campus partners will be one of his key goals.

“I feel so fortunate that I have such great peers that I've already met across campus. My colleague Monica at the Broad Art Museum is just absolutely phenomenal. So are our friends over at the Residential College and our friends over at the Museum Studies Program. Everybody's really keen to collaborate. There's a shared focus on impact on the community. And we all know that we can go farther together than alone. We're already in so many ways coming to the table and thinking together. In fact, the MSU Museum, the Broad Art Museum, and WKAR are going to program an art event shortly after we open. And that just kind of materialized over the course of a week. People just say, ‘Hey, we've got this idea, do you want to be part of it?’ You'll see a lot of that at the MSU Museum going forward.”

What are some challenges to reaching those goals and some opportunities, too?

“There are all kinds of challenges. We know that our campus community is busy. We're competing for time and attention, and we need to be relevant. And that's always a challenge, right? We're in a very loud and noisy world with so many activities happening. We're very pragmatic about the institution we're in. The physical building, as I mentioned, is very old. It has some really wonderful assets to it, but it also has some challenges.

“We don't have a lot of gallery space. We don't have a lot of workshop space. Part of the reason that we don't do programming here is we don't have a lot of programming space. So, there are certainly plenty of challenges for not just our museum, but I think museums in general, especially as we navigate COVID. The whole industry and the traditional business model have been disrupted. Figuring even that out is really hard, but I always like to look for the silver linings. I have an entrepreneurial mindset. I like these challenges and it enables us to think boldly and creatively about what a new future can be and how a museum like this can serve its community for that next chapter. We're just going to tackle each challenge in that manner going forward.”

What are some of the challenges and opportunities for museums in general and arts and culture in general?

“One of the big things right now for museums as I keep alluding to is a very competitive landscape out there. We see attendance declining nationally in museums, which is interesting because museums remain among the absolute most trusted institutions in our country. There are a lot of things that people are pessimistic about, but museums and cultural centers seem to be still rated as trusted institutions. We face these weird challenges where we're trusted and celebrated but attendance is declining. That goes back to this idea of how we compete for time and attention. How do we make sure we're relevant? How are we responding to the needs of the communities we seek to serve? That has to be top of mind. We also really have to think about experience design.

“That's what we refer to as the experience economy. And that's really critical. What does it mean to come and visit the museum? What does the experience feel like from the minute you walk into the door to the minute you leave?”

When you were coming out of high school, why was MSU the place for you?

“I grew up in Metro Detroit, but my dad worked in government. He got transferred up to Flint and we lived in a small town. And one of the first things right away that I...