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How $2.5 BILLION CPG haircare brand Olaplex manages marketing with Alisa Pospekhova, head of brand marketing.
Manage episode 407383665 series 3560876
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Drew and Michael interview Alisa Pospekhova who does double duty as head of brand marketing for the massive, publicly traded haircare brand Olaplex and founder & CEO of kindroot, an omnichannel herbal supplement brand. Learn how she applies learnings from the mega brand to her startup and vice versa, how brands should think about direct response vs brand marketing, and how newer brands can compete against larger incumbents.
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