How Substack Breaks Through the Attention Economy

News Items Podcast with John Ellis

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John interviews Hamish McKenzie, one of the co-founders of Substack. Since its start in 2017, the company has managed to upend the relationship between journalists and news outlets. A good number of prominent writers, including Anne Helen Peterson, Glenn Greenwald, Andrew Sullivan, Matt Yglesias — and John Ellis himself — have started newsletters on Substack, and some of them make a good deal more money than they did when they were employed at traditional outlets.

Of course, the company hasn’t been without some controversy. John and Hamish talk about that, as well as the company’s newly announced effort to attract comic book creators — and how it plans to fend off competition from giants like Facebook.

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