P507 - Lean Customer Development: Building Products Your Customers Will Buy, with Cindy Alvarez, Director of Customer Research, GitHub
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Lean customer development is a topic that people may think relevant only to early stage startups, but in our opinion the imperative of customer development - building products your customers will actually buy - never stops, whether this is at the startup, grow up or scale up stage. Cindy Alvarez discusses this with Stephen Millard and Paul Papadimitriou.
- Think of customer development as building your buying audience as you are building your product.
- Find the problems your customers are impassioned about solving.
- Use silence to draw out the answers you really need to hear.
Cindy Alvarez is one of the world’s leading thinkers and practitioners on this topic. She is the Director of Customer Research at GitHub and was previously a Principal Group Product Manager at Microsoft, where she embedded customer development practices across the organisation. She is also the bestselling author of Lean Customer: Building Products Your Customers Will Buy.