14: On Aon’s Brand Story and Purpose with Kelli Clark and Stuart Green


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What motivates Aon colleagues to show up for their clients every day? Why do we do what we do and what do we deliver to our stakeholders? How do we bring solutions to life for our clients? The answers to these big questions can be found in the exciting recent announcements that galvanize around Aon’s strategic future. In this episode of “On Aon,” host Fernanda Joaquim welcomes Aon’s Chief Culture Officer Kelli Clark and Global Head of Brand Stuart Green for a conversation about Aon’s efforts to shape decisions for the better to protect and enrich the lives of people around the world. They discuss Aon’s longstanding tradition of excellence, recent changes and exciting announcements about ways that Aon is working to elevate the purpose, proposition and people shaping Aon's brand experience.

  • If Aon didn’t exist, would it need to be created? [1:46]
  • Articulating the value that Aon offers its clients. [4:01]
  • The three-step process that aims to maximize the colleague experience at Aon. [5:10]
  • The origin story of Aon’s values illustrates what motivates our colleagues. [6:26]
  • What is a brand? + the evolving visual identity of Aon’s global presence. [9:37]
  • Celebrating and signaling this shift with fellow colleagues. [12:13]
  • Amidst exciting announcements, the underlying essence of Aon hasn’t changed. [14:57]
  • Focusing on your people is the right path to choose. [17:01]
  • Stuart’s hidden (“terrible”) skill and Kelli’s grounding purpose in every day. [17:58]

Additional Resources:

Aon’s website, featuring the new brand

Learn more about Aon’s purpose and values here: Who we are

Watch our Aon Story video

Report: Helping Organizations Chart a Course for the New Better

Dive into our recent survey of 800 global C-Suite leaders, “A New Approach to Volatility: The Importance of Making Better Decisions.

More on the Aon United Growth Ownership Plan for colleagues


“In many ways the relevance of Aon should be stronger than ever.” — Stuart Green

“Our colleagues are passionate about serving clients.” — Kelli Clark

“We aim to present Aon to the world in a way that amplifies our purpose and proposition.” — Stuart Green

“It’s incredible to see how far we’ve come… but we’re really only at the beginning as we continue this evolution.” — Kelli Clark