028. Importance of an Online Community Within the B2B Space with Ricardo Molina

Online Events Made Simple

Have you been wondering how to make the big pivot to virtual events? Are you a complete newbie when it comes to event technology and the virtual event world? As we speak with guest speakers and discuss our own experiences with the virtual and hybrid event industry, we will be going through the challenges you may face along the way and how to overcome these.

With the current situation, the rise and requirement for virtual and hybrid events are definitely on the rise - have you made the move yet? Listen to our live podcast every week on our Facebook page, or you can listen to the podcast version to find out how you can make your online events simple.

In this episode, we’re joined with Ricardo Molina. Ricardo is Co-Founder of BrightBull, a B2B Digital Marketing Agency focused on Digital Transformation and Online Community Building. Ricardo has a proven track record of delivering high-level B2B marketing strategies for over 23 years with B2B Brands, Media and Events.

Ricardo discusses how he got into the B2B marketing industry and what made him start his own business. He discusses what services he offers at Brightbull and talks about the importance of building an online community. We discussed the rise of video marketing and how you can create video content to stand out from the crowd. Online events are discussed and Ricardo discusses his views on where he sees them going. It’s interesting to hear Ricardo’s answers to some questions that were asked on the live recording, based around importance of content and B2B communities.

Whoa are Brightbull Marketing (0:53) How Ricardo got into the industry (2:03) What is B2B marketing (4:06) How to create an online community and the importance (7:00) Importance of video marketing (11:00) How to make video content stand out (14:00) Why content production needs to be strategic (15:00) How Ricardo has found online events (17:32) Engagement at online events (20:17) Future for B2B community building (21:59) Engaging content vs virtual stimulation (26:46) Trends in the B2B online community (30:00)

EVENTMIND is a market leader in the virtual meetings and events sector. EVENTMIND provides training, consultancy and delivery for businesses looking to engage virtually with their audience and community. You can give us an email on [email protected] or alternatively call us on 0330 133 3485.

​EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). There’s no platform which is an ‘all in one’ or ‘all inclusive’ solution when it comes to virtual event platforms. Bear in mind, most virtual event platforms were originally live event apps or software. Covid19 accelerated many platforms to pivot into creating virtual event solutions. In the long run, this seems to be a smart move as hybrid events are likely to become standard (especially if you understand how to monetize hybrid events and maximise global audience reach).