047. Importance of Video Quality in the Events Sector with Raimonda Richardson, Lawton Cheney and Josh Bergen

Online Events Made Simple

Have you been wondering how to make the big pivot to virtual events? Are you a complete newbie when it comes to event technology and the virtual event world? As we speak with guest speakers and discuss our own experiences with the virtual and hybrid event industry, we will be going through the challenges you may face along the way and how to overcome these.

With the current situation, the rise and requirement for virtual and hybrid events are definitely on the rise - have you made the move yet? Listen to our live podcast every week on our Facebook page, or you can listen to the podcast version to find out how you can make your online events simple.

During this weeks podcast, Rhian was joined with 3 excellent guests! Raimonda has over 12 years of experience in B2B, from promotions, multi-media communications to campaign management. Since starting her own business 4 years ago, Rai has been helping ambitious business owners promote their educational events and courses, using organic marketing techniques. Josh and Lawton are both from Ceeblue - Ceeblue is a Live video streaming provider pushing the limits of protocols to achieve sub 1-second video transcoding and delivery (end-to-end). The market requires a quantum leap for Live, interactive video.The demand already exists but most solutions have latency and quality issues. Ceeblue has neither. They transcode and deliver to any device anywhere in the world in under a second (Truly!).

During this podcast, we discussed why video quality is so important with the current pandemic and how it can affect the engagement at events. We discussed event marketing and what can be improved with virtual event platforms. It was interesting to hear their views, and how the video quality of events can impact attendees perception of the event.

The rise of video marketing (1:25) How Ceeblue have helped video quality with their customers (2:21) How video quality impacts engagement (3:23) Event marketing changes in the industry (4:08) How Ceeblue video can help on any device (6:30) Complexity of virtual events (8:38) Would attendees with live video on help engagement (12:41) How pop ups can help with engagement on virtual events (14:21)

EVENTMIND is a market leader in the virtual meetings and events sector. EVENTMIND provides training, consultancy and delivery for businesses looking to engage virtually with their audience and community. You can give us an email on [email protected] or alternatively call us on 0330 133 3485.

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EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). There’s no platform which is an ‘all in one’ or ‘all inclusive’ solution when it comes to virtual event platforms. Bear in mind, most virtual event platforms were originally live event apps or software. Covid19 accelerated many platforms to pivot into creating virtual event solutions. In the long run, this seems to be a smart move as hybrid events are likely to become standard (especially if you understand how to monetize hybrid events and maximise global audience reach).