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B2B Email Nurturing Sequences Aren't Enough. Here's Why...

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Manage episode 367214604 series 3195034
内容由Dean Denny提供。所有播客内容(包括剧集、图形和播客描述)均由 Dean Denny 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this podcast, Dean discusses the challenges of email marketing for B2B companies in today's digital landscape. He highlights how the marketing world has evolved over the past decade, with increased costs per click, the need for direct response advertising, and the difficulty of generating and nurturing leads.

Dean emphasizes that traditional email nurturing sequences are no longer as effective, as people have become more cynical about leaving their information and are overwhelmed by email marketing. He suggests implementing multiple strategies to improve email marketing, including offering additional value upon download, remarketing through various channels, and hosting live webinars or Q&A sessions to engage and build trust with prospects.

By listening to this episode, you will learn:

1) Embrace the ever-changing landscape: From skyrocketing costs per click to the need for direct response advertising, it's crucial to stay on top of these shifts and adapt our strategies accordingly.

2) Crack the code of lead generation: It's time to think outside the box and discover innovative ways to generate and nurture leads that truly resonate with our audience.

3) Go beyond the ordinary, offer extraordinary value: Whether it's a free resource, an exclusive discount, or personalized content, giving your audience something valuable upon download or interaction sets you apart and boosts engagement.

4) Expand your horizons, tap into multiple channels: Don't limit yourself to a single channel; instead, explore remarketing strategies across different platforms to reach your potential customers where they are most receptive.

5) Forge real connections, build unwavering trust: Hosting live webinars, interactive Q&A sessions, or even personalized video messages allows you to actively engage with your prospects on a personal level.

[00:00:00] Marketing changed: email nurturing sequences.

[00:05:35] Email marketing harder than ever.

[00:09:16] Grow database, nurture leads, webinars, multiple measures.

[00:11:35] Remarket with custom audiences.

[00:13:44] Live events build audience trust.

[00:18:32] Grow business with digital marketing.

CONNECT WITH US:

Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital

Owendenny Digital, Australia's #1 SaaS Marketing Agency

WORK WITH OWENDENNY:

Two options:

1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.

To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.

⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠

2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.

⁠Have a friendly 10-minute chat with Dean⁠

We look forward to hearing from you! ⁠⁠⁠

  continue reading

39集单集

Artwork
icon分享
 
Manage episode 367214604 series 3195034
内容由Dean Denny提供。所有播客内容(包括剧集、图形和播客描述)均由 Dean Denny 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this podcast, Dean discusses the challenges of email marketing for B2B companies in today's digital landscape. He highlights how the marketing world has evolved over the past decade, with increased costs per click, the need for direct response advertising, and the difficulty of generating and nurturing leads.

Dean emphasizes that traditional email nurturing sequences are no longer as effective, as people have become more cynical about leaving their information and are overwhelmed by email marketing. He suggests implementing multiple strategies to improve email marketing, including offering additional value upon download, remarketing through various channels, and hosting live webinars or Q&A sessions to engage and build trust with prospects.

By listening to this episode, you will learn:

1) Embrace the ever-changing landscape: From skyrocketing costs per click to the need for direct response advertising, it's crucial to stay on top of these shifts and adapt our strategies accordingly.

2) Crack the code of lead generation: It's time to think outside the box and discover innovative ways to generate and nurture leads that truly resonate with our audience.

3) Go beyond the ordinary, offer extraordinary value: Whether it's a free resource, an exclusive discount, or personalized content, giving your audience something valuable upon download or interaction sets you apart and boosts engagement.

4) Expand your horizons, tap into multiple channels: Don't limit yourself to a single channel; instead, explore remarketing strategies across different platforms to reach your potential customers where they are most receptive.

5) Forge real connections, build unwavering trust: Hosting live webinars, interactive Q&A sessions, or even personalized video messages allows you to actively engage with your prospects on a personal level.

[00:00:00] Marketing changed: email nurturing sequences.

[00:05:35] Email marketing harder than ever.

[00:09:16] Grow database, nurture leads, webinars, multiple measures.

[00:11:35] Remarket with custom audiences.

[00:13:44] Live events build audience trust.

[00:18:32] Grow business with digital marketing.

CONNECT WITH US:

Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital

Owendenny Digital, Australia's #1 SaaS Marketing Agency

WORK WITH OWENDENNY:

Two options:

1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.

To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.

⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠

2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.

⁠Have a friendly 10-minute chat with Dean⁠

We look forward to hearing from you! ⁠⁠⁠

  continue reading

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