Why Your Business Data Matters with Data Wonderment


Manage episode 231187830 series 1374784
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Today my guests are Jennifer Stolzenbach and Patti Brownsord who are the Partners in charge of Data Wonderment. Today on the show we’re talking about data. The gals at Data Wonderment are here to explain why it’s important in your business. We also chatted about how they’re growing their company while both working full time at the moment.

Patti and Jennifer have worked together in the corporate world for years now. While they have always worked together well, the idea for Data Wonderment happened on a chance encounter.

An old client of Patti’s needed help with some pivot tables that he knew Patti could help with. However, Patti knew she could solve his problem in a different way. She wanted to loop Jennifer’s skill set in data science into the project to automate the process.

So she pulled Jennifer in and over the course of a few weekends, they knocked out the project and realized they had something magical between them.

From there, they decided to start testing their concept in the market for the services they could offer. It tested positively and Data Wonderment was formed.

Patti and Jennifer Love what data can do for a company

“We love analyzing data. We Love it! We love finding those nuggets, the insight. The things that can change the way the business will operate and will change what a business is doing to make their customer experience better” Patti told me

It’s important for companies to love the data they collect too (even if they don’t love analyzing it as much as Patti and Jennifer do). “You need to find the nuggets that make the difference,” Patti said.

Companies need data because it can help you run your business better, satisfy your customer’s needs better, and ultimately make your business more money.

In fact, one of the best ways to collect data, Patti and Jennifer suggest, is that you survey your customers. The information can even give you a breakdown of your customer base and why they like your company. This could help you identify a new customer profile.

However, there is a lot of data you can collect that can be completely irrelevant to your company. It’s important to figure out the right questions to ask.

Thinking about how to grow a business is important

Patti and Jennifer consider each other partners and work together to complement each other’s strengths in the business. Their goal is to implement strategies to grow their business as quickly as they can.

They knew if they wanted to succeed, they needed to concentrate on the big picture side of the business. So early on, they began to build a team of contractors Patti affectionately dubbed “the collection”

“We needed to find people who were as smart or smarter than us. And we’ve lucked out, they’re all smarter than us!” Patti

Patti and Jennifer rely on each other and their community

Patti and Jennifer are very thankful to build Data Wonderment together. They doubt they would have been able to accomplish so much as individuals.

In addition to each other, each lady has her own support system that helps them with other life responsibilities. Patti relies a lot on the support of her husband to help. Jennifer is thankful her mother helps with dinner nightly for her children.

The family support helps them stay focused on the business. Limited time with the limited time they’re able to work on the venture at this point in their business.

The Orlando community is important to both Jennifer and Patti soo. They are both involved in many different activities in the community. This allows them to not only give back but learn from other women in the community.

They believe there is so much knowledge and expertise in Orlando. It allows them to learn new ideas to apply to Data Wonderment.

Also, they love to shout out some of their favorite ladies in the community like Diane Diaz, The Brand Teacher and Speaking Your Brand’s Carol Cox . Plus, Patti also loves her business and life coach, Puja who owns The Mindfulness Map

Thank you again to Patti and Jennifer from Data Wonderment for being guests on the show.

About Patti and Jennifer

Patti and Jennifer found a sweet spot marrying Data Science and Marketing Analytics to create a framework for helping clients become data-driven. Data Wonderment helps mid- to large-size businesses make better decisions and be more successful by navigating the Big Data landscape. They have also brought on board other subject matter experts in the fields of market research and database development to create a well-rounded team. With two years under their belt, they have helped customers with customer segmentation, media planning, web analytics, SEO advice, data/media audits, and market and demographic research. They have now added to their repertoire survey and focus group packages that can be customized to fit the needs and size of the project.

With all of their free time, Patti supports the data community at UCF by chairing their Data Science Advisory Board and Jennifer is on the Board of the Orlando Tableau User Group. Patti is also heavily involved in her community through the College Park Mainstreet and Jennifer has two tiny tots at home. It’s never a dull moment. Soon, they’ll be starting their own podcast about their adventures in Data & Life (well, Patti is starting it, Jennifer is being dragged along), so stay tuned!

Links from the Show

Visit Data Wonderment’s Website

Like Data Wonderment Facebook

Follow Data Wonderment on LinkedIn

Follow Data Wonderment on Instagram

Follow Data Wonderment on Twitter

Connect with Patti on Linkedin

Connect with Jennifer on Linkedin

Patti’s blog: PattiIsStillLearning.com

Richard Branson Desmond Tutu Interview

Ashton Kutcher Speaking

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