#4 - How a Small Business Can Win Big with PR

Path to Visibility

How can public relations benefit a small business or personal brand?

Today is part one of a two part mini training to help you understand what public relations is and how it can benefit your small business or personal brand.
This week I talk about the importance and benefits of public relations for a small business and next week I’ll cover the value of personal branding as a way to distinguish your business and make it more approachable.
In today’s episode:

• {03:22] What is PR?
• [03:56] How is it different from advertising?
• [04:19] Common misconceptions
• [07:04] 5 key benefits for small businesses
• [08:41] How brands like Coke build buzz with PR
• [09:44] How events get you in front of your target audience
• [12:00] Why Public relations builds credibility
• [13:37] The importance of consistent messaging
• [15:22] PR in a crisis
• [19:00] How PR can take you “from no one to someone practically overnight”

Links mentioned in this episode:
#3 – Digging Deep: How a Small Company Made it on the Global Stage with Alan Coutts, former CEO of Noront Resources

Influence: The Psychology of Persuasion
Thank you for listening! Connect with Janice on LinkedIn.

Rate, Review, & Follow
Please consider rating and reviewing this show. It's a big help because it helps introduce us to more people with small business and personal brands so they can them discover how to increase their visibility.
And if you haven’t done so already, please follow the podcast!