#49: Ed Cifu - Director of Market District Fresh at Giant Eagle driving innovation and leadership in the meat industry


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Ed Cifu

Quality doesn’t just happen. It takes constant concentrated ongoing effort. And as Market District Director of Fresh & Specialty, Ed Cifu knows about quality. In this episode, Neil and Ed discuss what happens behind the scenes to make Market District not just another grocery store but a destination and epicurean experience for foodies. From challenging his team of culinary-trained chefs to create new recipes to building long-lasting relationships with vendors and suppliers, Ed’s focus on the human connection provides insight into how to run a business right.


The Market District

Giant Eagle

Whole Foods



(3:40) - Ed’s background

(5:56) - How are you able to juggle all of this responsibility?

(10:41) - How much parallel is there in your stores and Giant Eagle?

(11:56) - Ed’s ability to be nimble in trying new products

(17:13) - Product planning and purchasing methods

(18:40) - What makes a great vendor?

(25:44) - Ed’s buying philosophy

The Pederson's Farms Podcasts is produced by Johnny Podcasts & Root and Roam.