#13 CPG Brand Success With Jim Low Peppered: A Food And Beverage Marketing podcast

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Peppered: A Food and Beverage Marketing Podcast « »
#13 CPG Brand Success with Jim Low

5y ago 45:36

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内容由Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast提供。所有播客内容（包括剧集、图形和播客描述）均由 Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands. On this episode we discuss: • Working with a 4th generation family brand • Innovation within a mature category • Why creativity is so important for brands • The benefits of distinctive packaging • Gaining distribution for new products • Driving trial with consumers • And, a little shop-talk on some of the hottest brands

… continue reading

20集单集

#Business #Peppered A Food And Beverage Marketing #Beverage Marketing #Peppered A Food

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#13 CPG Brand Success with Jim Low

Peppered: A Food and Beverage Marketing Podcast

published 5y ago

分享

MP3•单集首页

内容由Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast提供。所有播客内容（包括剧集、图形和播客描述）均由 Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands. On this episode we discuss: • Working with a 4th generation family brand • Innovation within a mature category • Why creativity is so important for brands • The benefits of distinctive packaging • Gaining distribution for new products • Driving trial with consumers • And, a little shop-talk on some of the hottest brands

… continue reading

20集单集

#Business #Peppered A Food And Beverage Marketing #Beverage Marketing #Peppered A Food

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