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103. Second Take — Brian Dean on Becoming a Linkable Source

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Manage episode 316103570 series 2817128
内容由Chris Dreyer提供。所有播客内容(包括剧集、图形和播客描述)均由 Chris Dreyer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Happy Holidays Everyone!

As it is the last week of 2021, I wanted to share with you one of my favorite interviews from this year, and that was with Brian Dean.

When Brian was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics.

In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.

What’s In This Episode?
  • Who is Brian Dean?
  • Is the importance of long form content changing?
  • To what extent can podcast show notes and transcripts improve your blog ranking?
  • Why is data particularly effective for generating links?
  • How important is SEO compared to other digital marketing channels?
  • Why should attorneys incorporate trending topics into their legal blogs?

  continue reading

247集单集

Artwork
icon分享
 
Manage episode 316103570 series 2817128
内容由Chris Dreyer提供。所有播客内容(包括剧集、图形和播客描述)均由 Chris Dreyer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Happy Holidays Everyone!

As it is the last week of 2021, I wanted to share with you one of my favorite interviews from this year, and that was with Brian Dean.

When Brian was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics.

In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.

What’s In This Episode?
  • Who is Brian Dean?
  • Is the importance of long form content changing?
  • To what extent can podcast show notes and transcripts improve your blog ranking?
  • Why is data particularly effective for generating links?
  • How important is SEO compared to other digital marketing channels?
  • Why should attorneys incorporate trending topics into their legal blogs?

  continue reading

247集单集

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