478: Lorena Cora – Coaching call for photography lead qualification giveaways


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Premium Members, click here to access this interview in the premium area.

Lorena Cora of www.lorenacora.com is a talented South Florida-based pet photographer who primarily focuses on outdoor dog photography.

Like so many photographers, Lorena has experimented with Facebook ads but wasn't impressed with the numbers from her initial campaign, which turned her off this advertising style. Her ad, like so many, was for a free session and a complimentary small print via a competition.

In my experience, and that of hundreds of PhotoBizX listeners, these can be super profitable. That wasn't the case for Lorena.

She had 40 replies to her competition-style ad, which is fantastic! From there, Lorena was able to Direct Message (DM) those applicants and tell them more about the competition, the session and what happens after the photography, when most clients spend around $1000 on wall art, albums or folio boxes. This is where Lorena saw a significant drop-off from potential clients. Only ten people booked sessions.

Of these ten completed sessions, there were three sales for a total of $1,500. It's easy to see why this style of competition and ad turned Lorena off.

After exchanging a few messages, I felt there were opportunities for Lorena to refine her approach and get more from her ad campaigns. We set up a time for a one-on-one call to see if I could help.

And generously, Lorena allowed me to record the call and share it with you for today's episode. I hope you find it as helpful as Lorena did.

Finally, check out some of Lorena's fantastic photography below! I was curious and did ask if she felt it was the photography that could have been affecting the sales. That was before I had a look at her spectacular dog photography.

Here's some more of what we covered in the interview:

  • A brief background of Lorena's pet photography business
  • Lorena's average sales
  • Different types of Facebook Ads to run for photography campaigns
  • Communicating with photography contest winners
  • Lorena's lead generation process
  • How to generate more leads in Facebook
  • How much it costs to advertise on Facebook
  • Possible reasons why you're losing leads
  • Why it's important to have landing pages for your ads
  • Strategies to improve lead generation for better conversion
  • Shortlisting possible contest winners
  • How to select the best winners for your photography contest
  • The importance of personalizing calls with potential clients
  • Sample questions to ask clients during phone consultations
  • When is the right time to discuss pricing with clients
  • How to deal with potential FB Ads contest winners who hesitate once they hear pricing info
  • Using Jotform to create landing pages
  • Building excitement during phone consults help generate sales
  • How to use lead ads for your book projects
  • How to best handle print credits
  • The importance of taking notes while talking with potential clients on the phone

Loren Cora Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Loren Cora Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Lorena shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know what your takeaways were and what you plan to implement in your business as a result of what you heard in today's episode.

If you have any questions that I missed, a specific question you’d like to ask Lorena or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Lead Ads Training for Photographers

Do not miss this training if…

  • You need or want more leads for your business
  • You're exhausted with your usual Facebook and/or Instagram methods
  • You're confused about navigating the Ads Manager to create your ads
  • You want to make sense of all the numbers, stats and figures inside the Ads Manager
  • You want to know how to take a lead and have them schedule a call with you for a photography session booking

Learn all this and more in the upcoming LEAD ADS TRAINING FOR PHOTOGRAPHERS

And John Glaser of John Glaser Photography is going to handhold you through every step of the way.

All the details are here: https://photobizx.com/leadads

John has exceeded USD$500k and is on track for USD$1M. Almost all his clients come from Facebook and Instagram Ads.

These Ads work, and they'll work for you too. Come and join us this week!

Loren Cora Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes or Google reviews, and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engine when it comes to podcasts, and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.​

Loren Cora Photography Podcast

Thank you!

Thanks again for listening, and thanks to Lorena for sharing her thoughts, ideas and experience of running her first Facebook Ad competition and for allowing me to record our conversation on the topic of improving her ad strategy and, hopefully, her pet photography sales.

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks, and speak soon

The post 478: Lorena Cora – Coaching call for photography lead qualification giveaways appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.