Manage episode 339101457 series 1565393
Lorena Cora of www.lorenacora.com is a talented South Florida-based pet photographer who primarily focuses on outdoor dog photography.
Like so many photographers, Lorena has experimented with Facebook ads but wasn't impressed with the numbers from her initial campaign, which turned her off this advertising style. Her ad, like so many, was for a free session and a complimentary small print via a competition.
In my experience, and that of hundreds of PhotoBizX listeners, these can be super profitable. That wasn't the case for Lorena.
She had 40 replies to her competition-style ad, which is fantastic! From there, Lorena was able to Direct Message (DM) those applicants and tell them more about the competition, the session and what happens after the photography, when most clients spend around $1000 on wall art, albums or folio boxes. This is where Lorena saw a significant drop-off from potential clients. Only ten people booked sessions.
Of these ten completed sessions, there were three sales for a total of $1,500. It's easy to see why this style of competition and ad turned Lorena off.
After exchanging a few messages, I felt there were opportunities for Lorena to refine her approach and get more from her ad campaigns. We set up a time for a one-on-one call to see if I could help.
And generously, Lorena allowed me to record the call and share it with you for today's episode. I hope you find it as helpful as Lorena did.
Finally, check out some of Lorena's fantastic photography below! I was curious and did ask if she felt it was the photography that could have been affecting the sales. That was before I had a look at her spectacular dog photography.
Here's some more of what we covered in the interview:
- A brief background of Lorena's pet photography business
- Lorena's average sales
- Different types of Facebook Ads to run for photography campaigns
- Communicating with photography contest winners
- Lorena's lead generation process
- How to generate more leads in Facebook
- How much it costs to advertise on Facebook
- Possible reasons why you're losing leads
- Why it's important to have landing pages for your ads
- Strategies to improve lead generation for better conversion
- Shortlisting possible contest winners
- How to select the best winners for your photography contest
- The importance of personalizing calls with potential clients
- Sample questions to ask clients during phone consultations
- When is the right time to discuss pricing with clients
- How to deal with potential FB Ads contest winners who hesitate once they hear pricing info
- Using Jotform to create landing pages
- Building excitement during phone consults help generate sales
- How to use lead ads for your book projects
- How to best handle print credits
- The importance of taking notes while talking with potential clients on the phone
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.
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In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Lorena shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know what your takeaways were and what you plan to implement in your business as a result of what you heard in today's episode.
If you have any questions that I missed, a specific question you’d like to ask Lorena or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
Lead Ads Training for Photographers
Do not miss this training if…
- You need or want more leads for your business
- You're exhausted with your usual Facebook and/or Instagram methods
- You're confused about navigating the Ads Manager to create your ads
- You want to make sense of all the numbers, stats and figures inside the Ads Manager
- You want to know how to take a lead and have them schedule a call with you for a photography session booking
Learn all this and more in the upcoming LEAD ADS TRAINING FOR PHOTOGRAPHERS
And John Glaser of John Glaser Photography is going to handhold you through every step of the way.
All the details are here: https://photobizx.com/leadads
John has exceeded USD$500k and is on track for USD$1M. Almost all his clients come from Facebook and Instagram Ads.
These Ads work, and they'll work for you too. Come and join us this week!
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Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Links to people, places and things mentioned in this episode:
Thanks again for listening, and thanks to Lorena for sharing her thoughts, ideas and experience of running her first Facebook Ad competition and for allowing me to record our conversation on the topic of improving her ad strategy and, hopefully, her pet photography sales.
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks, and speak soon
The post 478: Lorena Cora – Coaching call for photography lead qualification giveaways appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.